Before large billboards, radio commercials or television and Internet advertisements appeared, advertisements in daily newspapers were one of the most important forms of persuasion. Information concerning various services and products were placed in widely read newspapers in order to reach the widest possible audience. In addition, they were graphically isolated in special frames and columns, sometimes also decorated with drawings or photographs. Looking through newspaper ads that are several decades old, we can see how habits, trends and consumer preferences have changed since that time.
