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BMW M

BMW M GmbH, formerly known as BMW Motorsport GmbH, stylized as ///M, is a subsidiary of BMW AG that manufactures high-performance cars.

BMW M ("M" for "motorsport"

or nowadays often called "marketing" by purists) was initially created to facilitate BMW's racing program, which was very successful in the 1960s and 1970s. As time passed, BMW M began to supplement BMW's vehicle portfolio with specially modified higher trim models, for which they are now most known by the general public. These M-badged cars traditionally include modified engines, transmissions, suspensions, interior trims, aerodynamics, and exterior modifications to set them apart from their counterparts. All M models are tested and tuned at BMW's private facility at the Nürburgring racing circuit in Germany.

BMW M also provides M packages for the BMW S1000RR motorcycle, with a limited-production 2021-onwards homologation-special, race-type machine designated M1000RR.