Gangnam is the third largest and the fourth most populous district of Seoul. Its name translates literally to “southern bank of the river”, which relates to the district’s location – it is located south of the river Han. Gangnam is mostly known as the district of the rich and is compared to such places as Beverly Hills in California. Despite the fact that in the 1980s the district generated the lowest revenue across the whole city, the rapid growth that has been noted during the last three decades, places the district among the largest business centers not only in Seoul, but in the whole South Korea. However, it is important to remember that Gangnam is also the largest educational center of the country, the place where future intellectual elites of the country are educated.